A book written by Maryann Keller who has vast experience dealing with General Motor (GM) management culture. It's a story that reveals what was the actual problem that contributes to the fall of the giant company that once was the pride of america automobile industry.
The terms "14th floor" was very important because that is the area where most of the decision makers of GM were LOCATED located. Also the issue of GM attitude towards Japanese automobile company invasion to the US auto scene which to them is " NOT A BIG DEAL, WE CAN HANDLE THAT". The problem was they are serious in improving lots of thing accept for the improvement of the cars which was their biggest disadvantage compare to the Japanese cars.
Also the story of the partying cultures although during bad performance results. GM however accept the importance to joint force with Japanese company and finally decided to work with Toyota forming a company GM-Toyota.
Their first project is a Chevy Nova.The joint venture did not hit very well as the American is having hard time to adapt some of the Japanese working culture especially KAIZEN. No proper training on the robotic training also create problems.In 1986 Ford exceed GM total sales and becomes the number one automotive company in the US.Overall it's a very straight forward telling the truth writting and it's clear running a very big company and merging with another company from another country is not an easy task.
The terms "14th floor" was very important because that is the area where most of the decision makers of GM were LOCATED located. Also the issue of GM attitude towards Japanese automobile company invasion to the US auto scene which to them is " NOT A BIG DEAL, WE CAN HANDLE THAT". The problem was they are serious in improving lots of thing accept for the improvement of the cars which was their biggest disadvantage compare to the Japanese cars.
Also the story of the partying cultures although during bad performance results. GM however accept the importance to joint force with Japanese company and finally decided to work with Toyota forming a company GM-Toyota.
Their first project is a Chevy Nova.The joint venture did not hit very well as the American is having hard time to adapt some of the Japanese working culture especially KAIZEN. No proper training on the robotic training also create problems.In 1986 Ford exceed GM total sales and becomes the number one automotive company in the US.Overall it's a very straight forward telling the truth writting and it's clear running a very big company and merging with another company from another country is not an easy task.
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