A biography of James Mc Lamore the founder of Burger King. He was born in NY City on May 30th 1926 to a middle class family. Had his first experience working in the food industry at YMCA.
He then join with Dave Edgerton to open Insta Burger King francais. In 1957 visiting another Insta Burger King outlet in Florida he notice a small restaurant serving a XL burger. The idea was used to create Whopper the flagship of Burger King (the new name).
The business was booming and they used radio advertisement (the burger king jingle) to catch attention and also sponsoring the Jim Dooley Show. In 1967 they are challenging McDonald with 72 outlets (McD is having 105 outlets).
In 1967, Phillbury group take over Burger King with a cost of USD 20M and James McLamore continue his job as the CEO.
He then join with Dave Edgerton to open Insta Burger King francais. In 1957 visiting another Insta Burger King outlet in Florida he notice a small restaurant serving a XL burger. The idea was used to create Whopper the flagship of Burger King (the new name).
The business was booming and they used radio advertisement (the burger king jingle) to catch attention and also sponsoring the Jim Dooley Show. In 1967 they are challenging McDonald with 72 outlets (McD is having 105 outlets).
In 1967, Phillbury group take over Burger King with a cost of USD 20M and James McLamore continue his job as the CEO.
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